American Microbrand Watches & Independent Watch Brands
Showing 49–72 of 225 brands · Page 3 of 10
The American microbrand scene is as varied and as dynamic as the country itself. Everything from field watches in Texas to dive watches on the Carolina coast to art-school weirdos in Brooklyn. Every flavor lives here. You could even call it a "melting pot" of sorts (yeah seems accurate too, right? Would you believe me if I told you I just made that up?).
E

EMG Watches
Grand Rapids, United States·2016
$200–$750
ChronomastersDaily DriverDiver
H

Hesili
Brooklyn, United States·2021
$500–$600
AmericanaField WatchValue $300–$600
C

Carpenter Watches
Brooklyn, United States·2015
$550–$750
MinimalistModernist
I

Imperial Watch Co.
DormantTrenton, United States·2022
$500–$650
CollaborativeDiverDressy Diver
C

Castle & Gazelle
New York, United States·2021
$50–$250
Affordable LuxuryDesign-ForwardDress Watch
S

Swiss Watch Company
Las Vegas, United States·1996
$400–$800
AmericanaChronomastersDiver
T

True North Watch Company
Los Angeles, United States·2019
$200–$600
ChronomastersCultural FusionDesign-Forward
L

Lineage Watch Co
San Diego, United States·2023
$250–$900
AmericanaDaily DriverHeritage
S

Shiro Kara
New Orleans, United States·2023
$300–$1,500
Cultural FusionDiverKnockaround
J

Jack Mason
Dallas, United States·2015
$300–$1,600
AmericanaCollaborativeCompressor / Skin Diver
A

Autodromo
Brooklyn, United States·2011
$400–$2,000
Heritage MicroMid-Century ModernMotorsport
X

Xeric Watches
Los Angeles, United States·2013
$200–$1,500
AstronauticalChronomastersMoon Phase
C

Centric Instruments
Emeryville, United States·2018
$200–$400
AviatorChronomastersMaybe Defunct
B

Brillier
Fountain Hills, United States·2019
$300–$800
Affordable LuxuryAmericanaChoo Choo Watch
U

Ugly Watch Co
Friendswood, United States·2021
$200–$1,500
FunNeo-VintageStatement
B

Blacklist
Cotati, United States·2013
$250–$1,350
Anti-VintageChronomastersIndustrial
C

Collins
DormantLos Angeles, United States·2016
$150–$1,000
Affordable LuxuryAmericanaDaily Driver
M

Marin Instruments
Albuquerque, United States·2020
$900–$1,300
Adventure ReadyCompressor / Skin DiverDaily Driver
A

Astor & Banks
Chicago, United States·2012
$500–$1,500
Adventure ReadyLume LoversTravel
S

Smith & Bradley
Winter Springs, United States·2011
$100–$1,000
Field Watch
F

Fleddermann von Rieste
Kokomo, United States·2022
$400–$2,000
AmericanaChronomastersDress Watch
O

Oceaneva
Virginia Beach, United States·2019
$200–$1,700
Deep DiverDiverHomage
A

Aloha
Honolulu, United States·2017
$200–$300
Cultural FusionLume LoversTravel
V

Vortic Watch Company
Fort Collins, United States·2013
$2,300–$15,000
AmericanaChoo Choo WatchExotic Materials