EMG Watches
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EMG Watches is a US-based microbrand founded in November 2016 by two WatchUSeek regulars who brought in a Hong Kong-based production veteran as an equal third partner. The founders had no formal watch-industry background; EMG grew organically out of forum culture, funded by small pre-sale batches and shaped by open polls on colorways, movements, pusher placement and endlink design. The debut DL63 Panda (Seagull ST1901, 42 mm hand-wind chronograph) sold out the day after prototype photos hit the forum, and set the template. As far as I can find, though the acronym itself remains officially undefined.
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Sourcing & Build
Community verifiedSourcing Notes: Design and customer service in West Michigan, USA; production coordinated through Eddy Tse's (HKED) Hong Kong network with Chinese case/dial suppliers. Movements: Seagull ST1901 hand-wound column-wheel chronograph (Horizon, DL63/NL17), Miyota 90S5 (Nemo Diver), Sellita SW330 (Odyssey GMT). Horizon V2: 38 x 38mm, 46.5mm lug-to-lug, 13.45mm thick, 22mm lugs tapering to 16mm, domed sapphire, 100m water resistance, BGW9 lume, recessed matte subdials with raised internal tachymeter on DL63. Verified against emgwatches.com product pages.
Cost Transparency
Ships from Grand Rapids, United States
No import duties for American buyers
This brand assembles in the US — watches ship tariff-free to domestic addresses.
Customers are responsible for any taxes and duties required to complete delivery
No import duty on domestically assembled watches. Brands like TSAO Baltimore, Nodus, Vaer, and Vortic ship tariff-free to US buyers.
Tariffs are assessed based on where the watch is assembled, not where individual components originate. A watch with a Japanese movement assembled in the US incurs no import duty.
Learn more about watch tariffsThis page was last updated: August 23, 2026 at 2 pm