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    EMG Watches

    Active
    Grand Rapids, Michigan, United StatesEst. 2016Eric Goodlock, Derek Love & Eddy$225–$750Website

    Updated today

    Release Archive

    Horizon V2 - Green
    Horizon V2 - Green

    4 colorways· From $400, reference price; prices may vary across colorways

    2024$400, reference price; prices may vary

    Price in our records; not a verified current quote or launch MSRP · current merchant price unresolved

    Find Out More

    Head over to the EMG Watches website for the full collection.

    *Prices may vary. Reference prices may not reflect current availability or the latest price.

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    Brand vibe

    EMG Watches is a US-based microbrand founded in November 2016 by two WatchUSeek regulars who brought in a Hong Kong-based production veteran as an equal third partner. The founders had no formal watch-industry background; EMG grew organically out of forum culture, funded by small pre-sale batches and shaped by open polls on colorways, movements, pusher placement and endlink design. The debut DL63 Panda (Seagull ST1901, 42 mm hand-wind chronograph) sold out the day after prototype photos hit the forum, and set the template. As far as I can find, though the acronym itself remains officially undefined.

    Sourcing & Build

    Community verified
    Case origin
    China
    Dial origin
    China
    Hands origin
    China
    Lume type
    BGW9 / C3 Super-LumiNova
    Movements
    Seagull ST1901
    Miyota 90S5
    Seiko VK64 mecaquartz
    Sellita SW-330

    Sourcing Notes: Design and customer service in West Michigan, USA; production coordinated through Eddy Tse's (HKED) Hong Kong network with Chinese case/dial suppliers. Movements: Seagull ST1901 hand-wound column-wheel chronograph (Horizon, DL63/NL17), Miyota 90S5 (Nemo Diver), Sellita SW330 (Odyssey GMT). Horizon V2: 38 x 38mm, 46.5mm lug-to-lug, 13.45mm thick, 22mm lugs tapering to 16mm, domed sapphire, 100m water resistance, BGW9 lume, recessed matte subdials with raised internal tachymeter on DL63. Verified against emgwatches.com product pages.

    Cost Transparency

    Dispatch (ships from)
    🇺🇸United States
    Headquarters
    🇺🇸Grand Rapids, United States
    Assembly
    🇭🇰Hong Kong

    Not enough information for a duty figure

    The fields above are reported facts. None of them establishes customs origin: that depends on the watch's tariff classification and a substantial-transformation analysis, and what you actually pay also depends on the seller's shipping and duty-payment terms. Ask the seller for the country of origin and whether duties are collected at checkout, and confirm rates against official sources.

    How watch import duties actually work

    This page was last updated: October 7, 2026 at 4 am

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