American Microbrand Watches & Independent Watch Brands
Showing 1–24 of 224 brands · Page 1 of 10
The American microbrand scene is as varied and as dynamic as the country itself. Everything from field watches in Texas to dive watches on the Carolina coast to art-school weirdos in Brooklyn. Every flavor lives here. You could even call it a "melting pot" of sorts (yeah seems accurate too, right? Would you believe me if I told you I just made that up?).
T

Tool Watch Co
Los Angeles, United States·2020
$250–$3,000
Field WatchKnockaround
H

HMNWatch
Boulder, United States·2021
$50–$150
Affordable LuxuryFunMotorsport
O

Oceanica Watch Co.
DormantLong Island, United States·2017
$200–$500
Daily DriverDiverHomage
1

1776 Atelier
Houston, United States·2024
$4,100–$44,000
AmericanaCollectibleDesign-Forward
M

MAN of the SEA Watch Co.
Venice, United States·2022
$2,450–$2,500
AmericanaBronze CaseHand-Painted
R

Raven
Kansas City, United States·2008
$600–$800
Adventure ReadyGMT CapableKnockaround
A

Aquacy
Lynchburg, United States·2018
$450–$700
Adventure ReadyBronze CaseDeep Diver
M

MINUS-8
San Francisco, United States·2013
$150–$600
Affordable LuxuryDesign-ForwardDiver
G

Geoffrey Roth Watch Engineering
DefunctScottsdale, United States·1998
$2,000–$10,000
Engineering-DrivenLimited RunNot a Microbrand
H

Höglund & Sons
Minneapolis, United States·2019
$50–$350
ArchitecturalEngineering-DrivenHand-Wound
B

Bajer Watches
Cambridge , United States·2018
$900–$3,300
Cultural FusionDress WatchHeritage
L

Lum-Tec Watches
Mentor, United States·2008
$300–$800
Bronze CaseDiverGMT Capable
W

Wren
New York City, United States·2023
$950–$1,600
AmericanaEclecticFun
M

Marcks & Co.
Raleigh, United States·2024
$1,200
Cultural FusionNeo-Vintage
Founder-verified
A

Art Watch Gallery
New York, United States·2015
$600–$1,150
Affordable LuxuryCartographer's ChoiceFun
B

Baron Watch Company
St. Petersburg, United States·2022
$200–$300
AmericanaAstronauticalDiver
8

85RETRO
Austin, United States·2024
$100–$300
Design-ForwardFunKnockaround
G

Good + Evil
Brooklyn, United States·2024
$200–$300
ArchitecturalStatement
G

GB Watch Co.
Carmel-by-the-Sea, United States·2019
$0–$50
Daily DriverFunKids
G

Greg Stevens Design
South Jordan, United States·2005
$500–$800
Bronze CaseEngineering-DrivenLimited Run
O

OraOrea
New York, United States·2026
$3,900–$4,000
CollectibleDesign-ForwardDress Watch
H

Hager Watches
Hagerstown, United States·2009
$250–$3,000
DiverMilitaryTool Watch
S

Seaborne Watches
Duxbury, United States·2020
$300–$450
Adventure ReadyAmericanaDiver
F

Fleming
Carmel, United States·2024
$66,900–$69,400
ExpensiveGrail-esque