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36 brands in the atlas
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T

Theorema
Munich, Germany·2004
$900–$10,000
Affordable LuxuryClassicDress Watch
S

Specht & Sohne
Las Vegas, United States·2017
$100–$600
AliExpressEclecticHomage
S

Seaholm
Austin, United States·2013
$1,500–$3,500
AmericanaGADAHeritage Micro
O

OLTO-8
Hong Kong·2018
$400–$800
EclecticShinyStatement
N

Nove
Hong Kong·2015
$400–$1,200
Affordable LuxuryDesign-ForwardMinimalist
M

March LA.B
Biarritz, France·2009
$750–$2,000
Dress WatchMinimalistShiny
M

Manufaktur Waldhoff
Pforzheim, Germany·2015
$50–$2,100
Engineering-DrivenGMT CapableMoon Phase
L

Lilienthal Berlin
Berlin, Germany·2015
$200–$900
ModernistNeo-VintageShiny
H

Henry Archer
Aarhus, Denmark·2020
$600–$1,000
Bronze CaseCartographer's ChoiceChronomasters
M

MALM Watches
Linkoping, Sweden·2019
$600–$2,100
Bronze CaseChronomastersCultural Fusion
M

Majestic Craftsmen
Bangalore, India·2020
$150–$350
Design-ForwardDress WatchShiny
C

Contrarian Watches
King of Prussia, United States·2025
$400–$1,500
Design-ForwardDiverShiny
B

Bonest Gatti
Hong Kong·1999
$200–$2,300
Exotic MaterialsFunShiny
M

Maughan Jones
London, United Kingdom·2018
$100–$750
ArchitecturalShinySkeleton
M

Max Twelve
Uitikon, Switzerland·2024
$3,000–$5,500
Design-ForwardShinyStatement
S

Swan and Edgar Watches
London, United Kingdom·2011
$200–$1,100
BritishDress WatchRectangular
A

Argos Watch Corporation
Manila, Philippines·2021
$100–$400
Daily DriverShinyValue Play
E

EPOCH Stockholm
Stockholm, Sweden·2002
$1,200–$5,100
Deep DiverDesign-ForwardDress Watch
T

Tornado
St. Louis, United States
$100–$500
ChronomastersDaily DriverShiny
M

Makydo
London, United Kingdom
$250–$500
Neo-VintageShiny
A

Aryon
Madrid, Spain·2024
$550–$1,100
Design-ForwardHeritageMinimalist
A

Awake Watches
Aix-en-Provence, France·2018
$500–$2,700
CollaborativeFunHand-Painted
D

Dumoreau
Huntington Beach, United States·2020
$400–$2,000
Dress WatchShiny
V

VPC Watch
Amsterdam, Netherlands·2023
$2,000–$3,500
Daily DriverDesign-ForwardHand-Wound
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