EPOCH Stockholm

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Stockholm, SwedenEst. 2002Mikael Sandström$1,200–$5,100 Website

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Philosophy

Shiny Minimalist Dress Watch Deep Diver Modernist Engineering-Driven Design-Forward

Brand vibe

Stockholm-based EPOCH builds Swedish-designed dress and tool watches around Swiss Sellita automatics and ETA PreciDrive quartz, from 24mm gold jubilee pieces to a 1000m helium-valve Deep Diver. Shiny, classic, and solidly built.

Release Archive

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Automatic Calendar Black

5 colorways

2023USD $1,450

40mm Sellita SW240 100m WR

First Lady Chronograph Scandinavian White

2 colorways

2022USD $1,250

32mm ETA 251.474 PowerDrive 100m WR

Deep Diver Forest Green

5 colorways

2024USD $1,450

43mm Sellita SW200 1000m WR

MD Pulsograph Stockholm White Suede

5 colorways

USD $3,000

40mm Sellita SW510 100m WR

First Lady Full Diamond Mother of Pearl Pink

4 colorways

USD $3,450

32mm ETA E63.111 PreciDrive 100m WR

Northern Lights

USD $3,400

40mm Sellita SW240 100m WR

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Head over to the EPOCH Stockholm website right here.

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Sourcing & Build

Inferred

Case origin

Not disclosed

Dial origin

Not disclosed

Hands origin

Not disclosed

Lume type

Super-LumiNova

Movements

Sourcing Notes: Movements: Sellita SW200 / SW240 / SW510 automatics and ETA PreciDrive / PowerDrive quartz calibres, per published product specifications on epoch.se. Case, dial and hands suppliers are not disclosed by the brand.

Cost Transparency

Ships from Stockholm, Sweden

We don't have a verified US import tariff rate on file for this origin yet. Tariffs are assessed based on where the watch is assembled — not where individual components originate.

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This page was last updated: August 24, 2026 at 4 am

Philosophy

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Brand vibe

Release Archive

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Sourcing & Build

Cost Transparency