Swan and Edgar Watches

Active

London, England, United KingdomEst. 2011James Fields$200–$1,100 Website

Updated today

Philosophy

Shiny Statement Dress Watch Rectangular British

Release Archive

Tourbillon

2 colorways

€2,380

42mm 30m WR

Horizon

2 colorways· From €946 (current) across colorways

€946

39.5mm Miyota 9015 (regulated)50m WR

World Timer Mechanical Quartz Rose

4 colorways· From €274 (current) across colorways

€274

51mm 30m WR

Ladies Crown Diamond - Gold

2 colorways· From $166, reference price; prices may vary across colorways

$166

Ladies Oyster

$166

Diplomat

€304

40.3mm VK63 Mecha-Quartz 100m WR

Find Out More

Head over to the Swan and Edgar Watches website for the full collection.

*Prices may vary. Reference prices may not reflect current availability or the latest price.

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Brand vibe

Swan & Edgar gets its name from the legendary Piccadilly Circus dept store that shut down in 1982. A little odd because the watch brand has no actual relationship to the original house beyond founder James Fields liking the name. Get past that, and what you have is a small London-registered (technically Finchley-registered) outfit making some fairly polarizing pieces: tonneau-cased Diplomats with mechaquartz movements, world timers, and a Horizon line with hand-cut quartz stone dials inspired by the White Cliffs of Dover. The brand has had a complicated reputation online, Wristwatch Review flagged customer service complaints back in 2022, so the proceed-with-curiosity caveat is there.

Sourcing & Build

Needs Confirmation

Case origin

China / United Kingdom

Dial origin

China

Hands origin

China

Lume type

Not disclosed

Movements

Miyota 9015

Mechanical-quartz hybrid

Sourcing Notes: Movements: Miyota 9015 (regulated) in the Horizon line; proprietary mechanical-quartz hybrid in the Diplomat and Ambassador chronographs. Cases are 316L stainless, sapphire crystal across the line. Horizon dials use natural mineral stone with 18ct gold appliqués. Final assembly and QC reported to be UK-based on the Horizon collection per brand statements; entry tiers assembled overseas. Sourcing is not extensively disclosed.

Cost Transparency

Dispatch (ships from): 🇬🇧United Kingdom
Headquarters: 🇬🇧London, United Kingdom
Assembly: Not disclosed

Not enough information for a duty figure

The fields above are reported facts. None of them establishes customs origin: that depends on the watch's tariff classification and a substantial-transformation analysis, and what you actually pay also depends on the seller's shipping and duty-payment terms. Ask the seller for the country of origin and whether duties are collected at checkout, and confirm rates against official sources.

How watch import duties actually work

This page was last updated: October 16, 2026 at 4 am