Swan and Edgar Watches
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Philosophy
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Brand vibe
Swan & Edgar gets its name from the legendary Piccadilly Circus dept store that shut down in 1982. A little odd because the watch brand has no actual relationship to the original house beyond founder James Fields liking the name. Get past that, and what you have is a small London-registered (technically Finchley-registered) outfit making some fairly polarizing pieces: tonneau-cased Diplomats with mechaquartz movements, world timers, and a Horizon line with hand-cut quartz stone dials inspired by the White Cliffs of Dover. The brand has had a complicated reputation online, Wristwatch Review flagged customer service complaints back in 2022, so the proceed-with-curiosity caveat is there.
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Sourcing & Build
Needs ConfirmationSourcing Notes: Movements: Miyota 9015 (regulated) in the Horizon line; proprietary mechanical-quartz hybrid in the Diplomat and Ambassador chronographs. Cases are 316L stainless, sapphire crystal across the line. Horizon dials use natural mineral stone with 18ct gold appliqués. Final assembly and QC reported to be UK-based on the Horizon collection per brand statements; entry tiers assembled overseas. Sourcing is not extensively disclosed.
Cost Transparency
Ships from London, United Kingdom
Current Rate
16%
6% HTS + 10% Section 122
Est. Duty
$27–$388
on $166–$2423 watch
⚠ Current Section 122 rate expires Jul 24, 2026 — rates may change.
UK had separate framework deal. Relevant for Farer, Bremont, Christopher Ward, anOrdain. [Note as of June 17, 2026: USTR has proposed new Section 301 forced-labor tariffs (~10–12.5%) that, if enacted, would stack on top of current rates. Still in public-comment phase.]
Tariffs are assessed based on where the watch is assembled, not where individual components originate. A watch with a Japanese movement assembled in the US incurs no import duty.
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This page was last updated: July 18, 2026 at 4 am