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55 brands in the atlas
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T

Tsikolia
Tbilisi, Georgia·2011
$500–$1,000
Design-ForwardEclecticMotorsport
A

Amaux Boze
Geroldswil, Switzerland·2020
$300–$500
Art DecoEclecticMinimalist
Founder-verified
M

MECEXP
Hong Kong·2019
$300–$1,200
EclecticEngineering-DrivenIndustrial
B

Benlydesign
Hong Kong·2016
$50–$300
Design-ForwardEclecticFun
N

Nepto
Le Mesnil-le-Roi, France·2018
$250–$350
Design-ForwardEclecticIndependent Atelier
D

DeNovo
Rockville, United States·2016
$1,250–$1,400
Affordable LuxuryCultural FusionDesign-Forward
N

Nixoid
Kyiv, Ukraine·2017
$250–$750
Design-ForwardEclecticEngineering-Driven
V

VEJRHØJ
Copenhagen, Denmark·2013
$150–$450
Affordable LuxuryEclecticMinimalist
B

Brew Watch Co
New York City, United States·2015
$300–$500
Affordable LuxuryBorderlandsChronomasters
T

Tacs
Hong Kong·2010
$100–$300
Cultural FusionDesign-ForwardEclectic
F

Filippo Loreti Watches
London, United Kingdom·2014
$150–$1,250
ChronomastersCollaborativeEclectic
W

Watchly
Toronto, Canada
$0–$100
EclecticFunKids
W

WMT Watches
Hong Kong·2019
$200–$800
CollectibleEclecticFun
E

Exaequo
Lugano, Switzerland·1990
$650–$2,800
CollectibleDesign-ForwardEclectic
J

Jorg Gray Watches
Tustin, United States·1998
$300–$1,200
ChronomastersEclecticNot a Microbrand
V

Vultura
Le Mesnil-le-Roi, France·2023
$200–$300
EclecticFunStatement
H

HappieWatch
Hong Kong·2019
$200–$300
Design-ForwardEclecticFun
T

The Electricianz
Biel/Bienne, Switzerland·2017
$350–$600
Design-ForwardEclecticIndustrial
A

Ash's Watches
Darien, United States·2025
$100–$700
Daily DriverEclecticIndependent Atelier
G

Gaga Milano
Milan, Italy·2004
$800–$3,500
Design-ForwardEclecticExpensive
K

Konstantin Chaykin
Moscow, Russia·2003
$6,500–$508,000
EclecticEngineering-DrivenFun
C

Crafter Blue
Hong Kong·2013
$300–$1,200
CollaborativeDeep DiverDiver
W

Wren
New York City, United States·2023
$950–$1,600
AmericanaEclecticFun
H

Horizon Timepiece
Singapore, Singapore·2018
$300–$400
Design-ForwardEclecticFun
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