Tacs

    Active
    Hong KongEst. 2010Yoshiaki Motegi$100–$300Website

    Updated today

    Philosophy

    Find similar

    Brand vibe

    Hong Kong design studio founded by Japanese industrial designer Yoshiaki Motegi in 2010. The name stands for "Time And Concept Style" and every collection is built around a single conceptual hook... Photography (dials that literally render as camera lens barrels), Water (ripples, droplets, ice cubes), Hobby Time (vinyl turntables, Polaroid film), and the more conventional Timepiece line. TACS is the rare object-as-watch brand that takes its references seriously. Major cool find.

    Release Archive

    Swipe for more →
    Day & Night
    Day & Night

    5 colorways

    EUR $174
    AVL II
    AVL II

    5 colorways

    EUR $507
    Little Drop
    Little Drop

    5 colorways

    EUR $124
    Pixel
    Pixel

    4 colorways

    EUR $182

    Find Out More

    Head over to the Tacs website right here.

    Is this your brand? You can claim your profile

    Sourcing & Build

    Inferred
    Case origin
    China
    Dial origin
    China
    Hands origin
    China
    Lume type
    Super-LumiNova (selected models)
    Movements
    Miyota 8215
    Miyota / Seiko quartz
    Seiko VS42 solar

    Sourcing Notes: Designed in Hong Kong by Yoshiaki Motegi; cases and dials manufactured in mainland China per brand statements. Movements are Japanese (Miyota for automatics, Seiko/Miyota quartz, Seiko solar in the SOODA).

    Cost Transparency

    🇫🇷

    Ships from France

    Tariff situation in flux

    Current Rate

    16%

    6% HTS + 10% Section 122

    Est. Duty

    $12–$81

    on $74–$507 watch

    ⚠ Current Section 122 rate expires Jul 24, 2026 — rates may change.

    EU framework deal paused after SCOTUS ruling. Currently flat 10% Section 122. [Note as of June 17, 2026: USTR has proposed new Section 301 forced-labor tariffs (~10–12.5%) that, if enacted, would stack on top of current rates. Still in public-comment phase.]

    Tariffs are assessed based on where the watch is assembled, not where individual components originate. A watch with a Japanese movement assembled in the US incurs no import duty.

    Learn more about watch tariffs

    Discover More

    This page was last updated: July 18, 2026 at 4 am

    Get the latest drops, verified brands, and Atlas updates.

    Independent project, not affiliated with or endorsed by any brand listed herein. Trademarks belong to their respective owners.

    © 2026 Microbrand Atlas