DeNovo
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5 colorways· From $1,250*, reference price; prices may vary across colorways
Price in our records; not a verified current quote or launch MSRP
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Head over to the DeNovo website for the full collection.
*Prices may vary. Reference prices may not reflect current availability or the latest price.
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Brand vibe
DeNovo launched in 2016 the way most microbrands only dream about — a convoy of twenty Porsche 911 Cabriolets winding from Italy into the Swiss Alps. That theatrical opening tells you most of what you need to know: this is Italian flair fused to Swiss restraint. Watches are designed by Giacomo Soriani in his Pesaro studio (he's also an illustrator and goldsmith) and then assembled in Bienne at the Ronda Time center. The flagship Quantum collection (42mm sport cases, multi-layered dials, Swiss automatics) splits the diff between Italian fashion-house bravado and the engineering sobriety of a Jura valley assembler. It's a small brand making a big claim about what cross-border watchmaking can look like. Up to you whether they pull it off.
Sourcing & Build
Community verifiedSourcing Notes: Designed by Giacomo Soriani in Pesaro, Italy and assembled in Switzerland at the Ronda Time center in Bienne, which also handles regulation and QC. Cases, dials, and hands are Swiss-sourced. Movements are Swiss automatic.
Cost Transparency
- Dispatch (ships from)
- 🇨🇭Switzerland
- Headquarters
- 🇺🇸Rockville, United States
- Assembly
- 🇨🇭Bienne, Switzerland (Ronda Time center)
Not enough information for a duty figure
The fields above are reported facts. None of them establishes customs origin: that depends on the watch's tariff classification and a substantial-transformation analysis, and what you actually pay also depends on the seller's shipping and duty-payment terms. Ask the seller for the country of origin and whether duties are collected at checkout, and confirm rates against official sources.
This page was last updated: October 16, 2026 at 4 am