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    Gaga Milano logo

    Gaga Milano

    Active
    Milan, ItalyEst. 2004Reuben Tomassini$800–$3,500Website

    Updated today

    Release Archive

    Chrono 48 Steel
    Chrono 48
    $1,830, reference price; prices may vary

    Price in our records; not a verified current quote or launch MSRP

    Slim 46 Three Hands
    Slim 46
    $915, reference price; prices may vary

    Price in our records; not a verified current quote or launch MSRP

    Manuale 48 Swiss
    Manuale 48 Swiss

    2 colorways· From $1,601, reference price; prices may vary across colorways

    $1,944, reference price; prices may vary

    Price in our records; not a verified current quote or launch MSRP

    Find Out More

    Head over to the Gaga Milano website for the full collection.

    *Prices may vary. Reference prices may not reflect current availability or the latest price.

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    Brand vibe

    Founded in Milan in 2004 by Ruben Tomella, Gaga Milano took the family pocket-watch trade and welded it to a piece of catwalk theatre: an oversized onion crown shoved up to twelve o'clock on a 48mm wrist case. The Manuale 48. A pocket watch on a strap... hand-wound, hilariously visible across a room, beloved by footballers and Italian TV anchors in equal measure. (Beyond the meme piece there's a real catalogue.)

    Sourcing & Build

    Inferred
    Case origin
    Italy
    Dial origin
    Italy
    Hands origin
    Italy
    Lume type
    Super-LumiNova on select sport refs
    Movements
    ETA 6497-1 hand-wind
    Sellita SW260 / SW290
    Miyota 8N24 hand-wind
    Miyota 821A automatic
    Ronda quartz

    Sourcing Notes: Designed in Milan. Movements sourced from Switzerland (ETA / Sellita) on Swiss-Made lines and from Japan (Miyota) on entry references. Case finishing and final assembly vary by line; quartz fashion references largely produced in Asia.

    Cost Transparency

    Dispatch (ships from)
    🇮🇹Italy
    Headquarters
    🇮🇹Milan, Italy
    Assembly
    🇮🇹Italy (design); Switzerland & Japan (movements)

    Not enough information for a duty figure

    The fields above are reported facts. None of them establishes customs origin: that depends on the watch's tariff classification and a substantial-transformation analysis, and what you actually pay also depends on the seller's shipping and duty-payment terms. Ask the seller for the country of origin and whether duties are collected at checkout, and confirm rates against official sources.

    How watch import duties actually work

    This page was last updated: October 16, 2026 at 4 am

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