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20 brands in the atlas
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T

Tesse Watches
London, United Kingdom·2020
$1,300–$1,950
ArchitecturalDress WatchGMT Capable
D

Delma
Lengnau, Switzerland·1924
$650–$16,500
Deep DiverHeritageNot a Microbrand
L

LIV Watches
Miami, United States·2012
$350–$2,600
Bronze CaseChronomastersFun
N

Nomadic
Belfast, United Kingdom·2021
$1,900–$3,800
Design-ForwardGMT CapableHeritage
H

Haim Watch Company
Chicago, United States·2020
$500–$1,500
Daily DriverDesign-ForwardHand-Wound
F

Farer
London, United Kingdom·2015
$800–$2,000
BritishBronze CaseCartographer's Choice
S

Steinhart Watches
Stadtbergen, Germany·2001
$500–$1,650
Affordable LuxuryAviatorChronomasters
B

Bragdur
Tønsberg, Norway·2020
$600–$650
Cultural FusionDesign-ForwardMinimalist
D

DuFrane Watches
Austin, United States·2016
$800–$1,200
AmericanaCartographer's ChoiceCollectible
Founder-verified
S

Serica Watches
Paris, France·2019
$900–$2,500
Adventure ReadyGMT CapableMilitary
M

Micromilspec
Oslo, Norway·2019
$1,600–$4,000
AviatorChronomastersGADA
C

Christopher Ward
Maidenhead, United Kingdom·2004
$400–$14,000
BorderlandsBritishCompressor / Skin Diver
H

Holthinrichs Watches
Delft, Netherlands·2016
$3,000–$7,000
ArchitecturalExotic MaterialsLimited Run
O

Orologi Calamai
Florence, Italy·2012
$1,200–$4,400
ChronomastersCultural FusionEngineering-Driven
M

MARC & SONS
Altdorf, Germany·2006
$300–$1,950
DiverHomageTool Watch
E

Elliot Brown
Poole, United Kingdom·2013
$400–$1,000
Adventure ReadyBritishKnockaround
B

Bamford of London
London, United Kingdom·2004
$450–$3,350
BorderlandsBritishCollaborative
A

Aevig Watches
Schiedam, Netherlands·2013
$100–$1,200
CollectibleDesign-ForwardDiver
M

Ming
Kuala Lumpur, Malaysia·2017
$2,500–$15,000
Engineering-DrivenExpensiveHand-Wound
R

Revolution Watch Company
Boston, United States·2005
$500–$180,000
CollaborativeDesign-ForwardExpensive