Serica Watches

    Active

    Updated 2 days ago

    Philosophy

    Release Archive

    Swipe for more →
    Ref. 1174-1 Parade
    Ref. 1174-1 Parade

    2 colorways

    USD $1,490
    Ref. 5303-1
    Ref. 5303-1

    3 colorways

    USD $1,590
    Parade Linen – Ref. 1174-4
    Parade Linen – Ref. 1174-4

    2 colorways

    USD $1,490

    Find Out More

    Head over to the Serica Watches website right here.

    Is this your brand? You can claim your profile

    Sourcing & Build

    Inferred
    Case origin
    China
    Dial origin
    China
    Hands origin
    China
    Lume type
    Super-LumiNova
    Movements
    Soprod Newton
    Miyota 6T33
    ETA 2892

    Sourcing Notes: Serica is transparent about its component sourcing and assembly. Cases, dials, and hands are manufactured in China, while movements are Swiss-made. Final assembly and quality control are performed in France.

    Cost Transparency

    🇫🇷

    Ships from Paris, France

    Tariff situation in flux

    Current Rate

    16%

    6% HTS + 10% Section 122

    Est. Duty

    $16–$334

    on $100–$2090 watch

    ⚠ Current Section 122 rate expires Jul 24, 2026 — rates may change.

    EU framework deal paused after SCOTUS ruling. Currently flat 10% Section 122.

    Tariffs are assessed based on where the watch is assembled, not where individual components originate. A watch with a Japanese movement assembled in the US incurs no import duty.

    Learn more about watch tariffs

    This page was last updated: June 7, 2026 at 7 am

    Get the latest drops, verified brands, and Atlas updates.

    Independent project, not affiliated with or endorsed by any brand listed herein. Trademarks belong to their respective owners.

    Brand owners: request changes or removal

    © 2026 Microbrand Atlas