DuFrane Watches

    ActiveAtlas Verified
    Austin, Texas, United StatesEst. 2016Steven LeeWebsite

    Updated April 8, 2026

    Philosophy

    Release Archive

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    Bergstrom MkIV Mechanical Pilot Watch
    Bergstrom MkIV Mechanical Pilot Watch
    USD $999
    41.5mmSellita SW261-M50m WR
    Travis MkII Mechanical Diving Watch
    Travis MkII Mechanical Diving Watch
    USD $899
    39mmSW200-1200m WR
    Mabry MkII Titanium Automatic Mechanical Field Watch
    Mabry MkII Titanium Automatic Mechanical Field Watch
    USD $999
    39mmSellita SW200-1 Elaboré100m WR
    Waterloo Automatic Mechanical Sporty Dress Watch
    Waterloo Automatic Mechanical Sporty Dress Watch
    USD $899
    39mmSellita SW200-1100m WR
    Barton Springs III Mechanical Diving Watch
    Barton Springs III Mechanical Diving Watch
    USD $899
    42mmSellita SW200-1 or Ronda R150200m WR
    Littlefield GMT (New batch mid-2026)
    Littlefield GMT (New batch mid-2026)
    0
    39mmSellita SW330-1100m WR
    Whitney Lauren Collaboration 2025
    Whitney Lauren Collaboration 2025
    0
    39mmSellita SW200-1100m WR

    Find Out More

    Head over to the DuFrane Watches website right here.

    Sourcing & Build

    Atlas Verified
    Case origin
    Asia OEM manufacturers
    Dial origin
    Asia dial factories
    Hands origin
    Asia OEM suppliers
    Lume type
    SuperLumiNova BGW9 or C3 (dial selection dependent)
    Movements
    ETA 2824-2

    Movement data by Chronoscout

    Sourcing Notes: Austin, Texas, USA assembled in a probably-haunted 19th century post office. Met with founder in-person.

    Cost Transparency

    🇺🇸

    Ships from Austin, United States

    Tariff-free

    No import duties for American buyers

    This brand assembles in the US — watches ship tariff-free to domestic addresses.

    No import duty on domestically assembled watches. Brands like TSAO Baltimore, Nodus, Vaer, and Vortic ship tariff-free to US buyers.

    Tariffs are assessed based on where the watch is assembled, not where individual components originate. A watch with a Japanese movement assembled in the US incurs no import duty.

    Learn more about watch tariffs

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    This page was last updated: April 8, 2026 at 6 pm

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