37–39mm
Showing 145–168 of 497 brands · Page 7 of 21
This is the sweet spot for a lot of collectors. Big enough to read at a glance, small enough to feel period-correct on most wrists. The vintage-modern Venn diagram dead-center. These watches are the least likely to fall out of style, in our humble opinion.
A

ALATO
Gothenburg, Sweden·2023
$350–$1,200
Affordable LuxuryDress WatchGADA
K

Knis
Kyoto, Japan·2021
$200–$800
Exotic MaterialsHeritageMid-Century Modern
H

Horage
Biel, Switzerland·2007
$5,350–$14,700
Design-ForwardEngineering-DrivenExpensive
S

Shaw
New Delhi, India·2023
$100–$200
Daily DriverGADAValue Play
L

Laine Watches
La Chaux-de-Fonds, Switzerland·2014
$11,200–$13,550
Dress WatchEngineering-DrivenExpensive
A

ARISTO
Pforzheim, Germany·1907
$600–$1,600
AviatorHeritageMil-Spec Repro
L

Lineage Watch Co
San Diego, United States·2023
$250–$900
AmericanaDaily DriverHeritage
F

Fathers
Naples, Italy
$950–$1,700
Daily DriverDesign-ForwardDiver
M

Mu:n
Nice, France·2020
$1,000–$1,500
AstronauticalCartographer's ChoiceDress Watch
Z

ZEROO TIME Co.
Hachioji, Japan·2017
$200–$4,050
Design-ForwardSkeletonStatement
J

Jack Mason
Dallas, United States·2015
$300–$1,600
AmericanaCollaborativeCompressor / Skin Diver
A

Aryon
Madrid, Spain·2024
$550–$1,100
Design-ForwardHeritageMinimalist
A

Autodromo
Brooklyn, United States·2011
$400–$2,000
Heritage MicroMid-Century ModernMotorsport
B

Buser Freres
Stuttgart, Germany·1892
$800–$1,200
Dress WatchHand-WoundMil-Spec Repro
A

Alpharo Watches
Cambridge, United Kingdom·2023
$650–$750
BritishDress WatchShiny
X

Xeric Watches
Los Angeles, United States·2013
$200–$1,500
AstronauticalChronomastersMoon Phase
C

Centric Instruments
Emeryville, United States·2018
$200–$400
AviatorChronomastersMaybe Defunct
M

MD Watches Studio
Cork, Ireland
$500–$600
Affordable LuxuryArchitecturalGMT Capable
M

MAS
Brisbane, Australia·2019
$300–$600
Affordable LuxuryAviatorDaily Driver
W

Waldor & Co.
Stockholm, Sweden·2012
$300–$600
Affordable LuxuryClassicDaily Driver
P

Proxima
Zhongshan, China·2016
$100–$900
AliExpressBorderlandsHomage
F

Farer
London, United Kingdom·2015
$800–$2,000
BritishBronze CaseCartographer's Choice
U

Ugly Watch Co
Friendswood, United States·2021
$200–$1,500
FunNeo-VintageStatement
P

Parea
DormantSydney, Australia·2025
$500–$600
Daily DriverGADAGMT Capable