$250–$500
Showing 73–96 of 268 brands · Page 4 of 12
The most common microbrand price band. Miyota or Seiko movements, decent finishing, real design effort, brands competing on substance rather than ad spend. The sweet spot for most of the hobby.
S

Swiss Watch Company
Las Vegas, United States·1996
$400–$800
AmericanaChronomastersDiver
A

ALATO
Gothenburg, Sweden·2023
$350–$1,200
Affordable LuxuryDress WatchGADA
L

Lineage Watch Co
San Diego, United States·2023
$250–$900
AmericanaDaily DriverHeritage
S

Shiro Kara
New Orleans, United States·2023
$300–$1,500
Cultural FusionDiverKnockaround
J

Jack Mason
Dallas, United States·2015
$300–$1,600
AmericanaCollaborativeCompressor / Skin Diver
A

Autodromo
Brooklyn, United States·2011
$400–$2,000
Heritage MicroMid-Century ModernMotorsport
A

Aeromat Watches
Paris, France·2019
$450–$1,000
AviatorGMT CapableTitanium
V

Viqueria
Voghera, Italy·2017
$300–$900
AstronauticalCultural FusionDesign-Forward
S

Strond
London, United Kingdom·2020
$350–$650
BritishDiverHeritage
F

Fortuna Chronometrie
Worms, Germany·2015
$250–$950
ClassicMid-Century ModernValue $300–$600
M

MAS
Brisbane, Australia·2019
$300–$600
Affordable LuxuryAviatorDaily Driver
W

Waldor & Co.
Stockholm, Sweden·2012
$300–$600
Affordable LuxuryClassicDaily Driver
B

Brillier
Fountain Hills, United States·2019
$300–$800
Affordable LuxuryAmericanaChoo Choo Watch
S

STAALBLOCK
Rostock, Germany·2012
$400–$600
IndustrialStatementTool Watch
B

Blacklist
Cotati, United States·2013
$250–$1,350
Anti-VintageChronomastersIndustrial
R

Rotate North
Belfast, Northern Ireland·2019
$400–$800
Adventure ReadyAviatorDesign-Forward
S

Signum
Warsaw, Poland·2018
$300–$600
Bronze CaseDaily DriverLume Lovers
B

Beaucroft Watches
Cambridge, United Kingdom·2020
$400–$700
BritishDaily DriverGMT Capable
R

Radcliffe Watches
Oxford, United Kingdom·2020
$300–$2,200
ArchitecturalCollaborativeHand-Wound
F

Fleddermann von Rieste
Kokomo, United States·2022
$400–$2,000
AmericanaChronomastersDress Watch
M

Moels & Co
London, United Kingdom·2020
$250–$500
Art DecoBritishHeritage Micro
G

Gloriousdays
London, United Kingdom·2021
$250–$400
BritishDesign-ForwardMinimalist
B

Bahrami Watches
Vancouver, Canada·2020
$450–$2,650
Cultural FusionDesign-ForwardUnique
F

Fukushima Watch Co.
Minamisōma, Japan·2022
$400–$1,400
Cultural FusionDaily DriverGMT Capable