Philosophy
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Brand vibe
Aeromat is an aviation-themed label selling affordable pilot, GMT and dive-style watches direct and through Amazon, built on Seiko and Ronda movements. Marketing leans on legibility and aviation history, including a Kickstarter-funded X-15 titanium automatic co-designed with X-15 test pilot Maj. Gen. Joe H. Engle.
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Sourcing & Build
InferredSourcing Notes: Movement references are listed on product pages (Seiko, Ronda). No assembly or component origin is disclosed. The site's Organization schema names the operating entity as Montrichard (H.K.) Ltd. and the company LinkedIn lists a Paris, France headquarters with 7 employees founded 2019 — the US location in this record is unconfirmed and conflicts with those sources. Case, dial, hands and lume origins are unverified.
Cost Transparency
Ships from Paris, France
Current Rate
10%
6% HTS + 4% Section 301 (forced labor)
Est. Duty
$48–$99
on $480–$990 watch
EU is capped at 10% total including MFN duty under the Section 301 forced-labor tariffs effective July 24, 2026. With a ~6% HTS base rate, the incremental Section 301 duty is 4%.
Tariffs are assessed based on where the watch is assembled, not where individual components originate. A watch with a Japanese movement assembled in the US incurs no import duty.
Learn more about watch tariffsDiscover More
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This page was last updated: August 20, 2026 at 4 am