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18 brands in the atlas
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L

La Touraine
Charlotte, United States·2019
$250–$600
Neo-VintageValue Under $300
W

Wancher Watch
Bungotakada, Japan·2005
$250–$3,000
ChronomastersCultural FusionDesign-Forward
B

Boderry
Guangzhou, China·2019
$50–$500
Affordable LuxuryAliExpressBronze Case
V

Vertigo Watches
Rome, Italy·2013
$200–$800
Cultural FusionDiverDressy Diver
K

Kelton
Paris, France·1962
$50–$1,450
Design-ForwardFunHeritage Micro
S

Sugess Watches
Shenzhen, China·2010
$100–$600
Affordable LuxuryAliExpressChronomasters
H

Hemel Watches
Nassau County, United States·2012
$200–$700
AviatorHeritageMilitary
H

HKED
Hong Kong·2017
$250–$400
Cultural FusionDesign-ForwardValue Play
L

Lamberti Orologiai
Rovato, Italy·1937
$350–$800
Bronze CaseChronomastersCultural Fusion
E

EMG Watches
Grand Rapids, United States·2016
$200–$750
ChronomastersDaily DriverDiver
A

Ajwain Watches
Mumbai, India·2017
$100–$500
Adventure ReadyAviatorChronomasters
T

Tempore Lux Watches
DormantPalma de Mallorca, Spain·2016
$200–$700
Design-ForwardDress WatchHeritage
M

Mercer Watch Co
Princeton, United States·2014
$300–$900
AmericanaGADAMaybe Defunct
H

HOFFMAN
New York, United States·2016
$200–$1,000
Design-ForwardDiverFun
D

Depancel
Besançon, France·2018
$400–$3,900
Design-ForwardMoon PhaseMotorsport
B

Batavi Watches Amsterdam
Tilburg, Netherlands·2017
$400–$900
DiverDressy DiverNeo-Vintage
H

Höglund & Sons
Minneapolis, United States·2019
$50–$350
ArchitecturalEngineering-DrivenHand-Wound
I

Impossible Watch Company
Talkeetna, United States·2021
$500–$800
Adventure ReadyArt Deco