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17 brands in the atlas
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W
Waldor & Co.
Stockholm, Sweden·2012
$300–$600
Affordable LuxuryClassicDaily Driver
V
Verdure Watches
Hackensack, United States·2012
$250–$1,150
Daily DriverDesign-ForwardGMT Capable
S
Soner
Kungsbacka, Sweden·2016
$300–$800
Art DecoDesign-ForwardDress Watch
S
Sartory Billard
Moselle, France·2015
$3,500–$100,000
Engineering-DrivenExpensiveLimited Run
L
Lytt Labs
Singapore, Singapore·2017
$350–$900
Design-ForwardRectangularUnique
D
Direnzo Watches
Geneva, Switzerland·2017
$950–$1,250
Affordable LuxuryDesign-ForwardNeo-Vintage
C
Charlie Paris Watches
Paris, France·2014
$300–$2,000
Cultural FusionDaily DriverDesign-Forward
B
Bulbul
Reykjavík, Iceland·2013
$150–$400
Dress WatchMinimalistModernist
R
Rolf Cremer
Geesthacht, Germany·1989
$150–$350
ArchitecturalDesign-ForwardModernist
S
Swan and Edgar Watches
London, United Kingdom·2011
$200–$1,100
BritishDress WatchRectangular
L
LIP
Besançon, France·1867
$200–$1,850
Design-ForwardDiverHeritage Micro
D
Duckworth Prestex
Bolton, United Kingdom·2020
$500–$1,250
BritishDress WatchGMT Capable
S
Sans Arrêt
Casper, United States·2025
$250–$400
Affordable LuxuryArt DecoDesign-Forward
B
Breda
Dallas, United States·2006
$50–$250
AmericanaDesign-ForwardNot a Microbrand
M
Makina
Quezon City, Philippines·2020
$700–$900
ArchitecturalArt DecoModernist
2
22 Studio
Taipei, Taiwan·2014
$300–$1,500
ArchitecturalBronze CaseExotic Materials
F
Furlan Marri
Geneva, Switzerland·2021
$650–$2,850
Affordable LuxuryCollectibleDesign-Forward