Sō Labs

Active

Chicago, Illinois, United StatesEst. 2019Rick Cosgrove & Andrew Perez$175–$1,295 Website

Updated August 9, 2026

Philosophy

Statement Limited Run Weird Art Kid Fun Design-Forward

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United States 40–42mm Under $250

Release Archive

Layer 2.5 | Iced Oatmeal

5 colorways· From $1,095, reference price; prices may vary across colorways

$1,295

40mm Sellita SW220-1 100m WR75 pcs

Layer Three Desk Clock

$125

Quartz

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Head over to the Sō Labs website for the full collection.

*Prices may vary. Reference prices may not reflect current availability or the latest price.

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Brand vibe

So Labs makes watches for people who think a dial should be more like... a funky canvas. Founded in Chi-town in 2019 by Rick Cosgrove and Andrew Perez (the latter also behind Astor & Banks) the pair say they met through RedBar Chicago and built the brand around a single idea: layering color and transparency until a watch stops looking like a watch.. Dials carry no text and no logo, just crisscrossing semicircles + triangles in combinations named like ice cream flavors: Iced Oatmeal, Iron Flamingo, Salmon Fandango (well maybe not that one), and Plum Punch.

Sourcing & Build

Needs Confirmation

Case origin

Not disclosed

Dial origin

Not disclosed

Hands origin

Not disclosed

Lume type

Select Layer One models fully lumed; Layer Two lume not disclosed

Movements

SW220-1

2105

Sourcing Notes: Per the brand's own website: designed in Chicago, Illinois. Layer Two Series uses the Swiss Sellita SW220-1 automatic in a 316L stainless steel case (40mm, 42mm lug-to-lug, 11mm case height / 12.95mm with domed sapphire, 10ATM) with quick-release 316L bracelet plus a Veblenist suede or nubuck strap. Layer One Series (entry level model, sold out) used a Miyota quartz movement in a 38mm acrylic case, 3ATM, with die-cut dials and handset discs. Case, dial and hands suppliers are not disclosed on the site.

Cost Transparency

Dispatch (ships from): 🇺🇸United States
Headquarters: 🇺🇸Chicago, United States
Assembly: Not disclosed

Not enough information for a duty figure

The fields above are reported facts. None of them establishes customs origin: that depends on the watch's tariff classification and a substantial-transformation analysis, and what you actually pay also depends on the seller's shipping and duty-payment terms. Ask the seller for the country of origin and whether duties are collected at checkout, and confirm rates against official sources.

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This page was last updated: August 9, 2026 at 6 pm