Under $250
Showing 73–96 of 227 brands · Page 4 of 10
Entry-level. Often Seiko-powered, often value-focused, often where collectors get their start. There's no shame in starting here — and frankly, some of the most awesome watches in the hobby live in this bracket.
F

FUTURE FUNK
Tokyo, Japan·2017
$50–$150
Anti-VintageFunStatement
F

Fjordson
Brussels, Belgium·2017
$200–$400
Dress WatchMinimalistSub-36mm
T

True North Watch Company
Los Angeles, United States·2019
$200–$600
ChronomastersCultural FusionDesign-Forward
K

Knis
Kyoto, Japan·2021
$200–$800
Exotic MaterialsHeritageMid-Century Modern
S

Shaw
New Delhi, India·2023
$100–$200
Daily DriverGADAValue Play
Z

ZEROO TIME Co.
Hachioji, Japan·2017
$200–$4,050
Design-ForwardSkeletonStatement
M

Maughan Jones
London, United Kingdom·2018
$100–$750
ArchitecturalShinySkeleton
C

Caught Watches
Hong Kong
$100–$400
Adventure ReadyNot a MicrobrandTravel
X

Xeric Watches
Los Angeles, United States·2013
$200–$1,500
AstronauticalChronomastersMoon Phase
S

Svalbard
Hong Kong·2013
$200–$600
CollectibleMonohandUnique
Y

Yunivers Hsieh
Taipei, Taiwan·2020
$100–$1,000
CollaborativeCultural FusionDesign-Forward
L

Lilienthal Berlin
Berlin, Germany·2015
$200–$900
ModernistNeo-VintageShiny
C

Centric Instruments
Emeryville, United States·2018
$200–$400
AviatorChronomastersMaybe Defunct
P

Proxima
Zhongshan, China·2016
$100–$900
AliExpressBorderlandsHomage
U

Ugly Watch Co
Friendswood, United States·2021
$200–$1,500
FunNeo-VintageStatement
Q

Quasar
Stoke-on-Trent, United Kingdom·2022
$150–$300
AstronauticalBritishStatement
B

Benlydesign
Hong Kong·2016
$50–$300
Design-ForwardEclecticFun
C

Collins
DormantLos Angeles, United States·2016
$150–$1,000
Affordable LuxuryAmericanaDaily Driver
S

Smith & Bradley
Winter Springs, United States·2011
$100–$1,000
Field Watch
O

Oceaneva
Virginia Beach, United States·2019
$200–$1,700
Deep DiverDiverHomage
A

Aloha
Honolulu, United States·2017
$200–$300
Cultural FusionLume LoversTravel
K

Kelton
Paris, France·1962
$50–$1,450
Design-ForwardFunHeritage Micro
B

Bespo Watches
Miami, United States·2024
$200–$400
DiverLimited RunStone Dial
H

HOFFMAN
New York, United States·2016
$200–$1,000
Design-ForwardDiverFun