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12 brands in the atlas
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S

Sternglas Watches
Hamburg, Germany·2016
$200–$1,000
Design-ForwardMid-Century ModernMinimalist
W

Waldor & Co.
Stockholm, Sweden·2012
$300–$600
Affordable LuxuryClassicDaily Driver
W

William Wood Watches
London, United Kingdom·2017
$1,000–$5,100
BritishBronze CaseChronomasters
U

U-Boat Watches
Lucca, Italy·2000
$1,000–$7,500
V

Vario Watches
Singapore
$300–$500
Affordable LuxuryArchitecturalBronze Case
M

Matthew Mercury Watches
Wilmington, United States
$150–$800
MinimalistShinyStatement
O
Obelus
Versailles, France·2020
$200–$700
ChronomastersClassicDaily Driver
E

Ekwatch
Modica, Italy·2019
$100–$800
Design-ForwardDiverGMT Capable
A

Aigi Watches
Ranheim, Norway·2017
$150–$1,100
ChronomastersDesign-ForwardGMT Capable
M

March LA.B
Biarritz, France·2009
$750–$2,000
Dress WatchMinimalistShiny
M

Monchard Watches
Malmo, Sweden·2016
$250–$650
Design-ForwardHeritageNeo-Vintage
B

BUUR+
Dragor, Denmark·2017
$300–$700
Design-ForwardMoon Phase