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16 brands in the atlas
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K

KVELI Watches
Trondheim, Norway·2026
Adventure ReadyAffordable LuxuryClassic
B

Briston
Paris, France·2012
$250–$600
ChronomastersCollectibleCompressor / Skin Diver
J

Jaipur Watches
Jaipur, India·2013
$250–$2,250
Cultural FusionDesign-ForwardExotic Materials
A

ACIZEM Watches
Ottawa, Canada
$150–$850
Affordable LuxuryCultural FusionDesign-Forward
Founder-verified
M

Monterey Watch Co
Swannanoa, United States·2022
$200–$700
Adventure ReadyAmericanaDiver
O

OLTO-8
Hong Kong·2018
$400–$800
EclecticShinyStatement
C

Concentric Watches
Basel, Switzerland·2004
$250–$2,250
ArchitecturalFunWeird Art Kid
Founder-verified
G

Geo
San Juan, United States·2023
$50–$550
Cultural FusionGMT CapableLume Lovers
V

Vario Watches
Singapore
$300–$500
Affordable LuxuryArchitecturalBronze Case
D

Duckworth Prestex
Bolton, United Kingdom·2020
$500–$1,250
BritishDress WatchGMT Capable
F

Fukushima Watch Co.
Minamisōma, Japan·2022
$400–$1,400
Cultural FusionDaily DriverGMT Capable
P

Pompeak
London, United Kingdom·2019
$400–$1,500
ArchitecturalChronomastersMinimalist
P
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Primitive Haus
Seattle, United States
$300–$350
Affordable LuxuryDaily DriverMinimalist
B

Buyalov
Chistopol, Russia·2018
$200–$600
Bronze CaseDiverEclectic
O

Otsuka Lotec
Tokyo, Japan·2008
$2,500–$7,300
Cultural FusionDesign-ForwardEngineering-Driven
S

Sconvolto
Castelplanio, Italy·2018
$850–$1,000
Engineering-DrivenExotic MaterialsMotorsport