Philosophy
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Geo builds watches about Puerto Rico: bioluminescent-bay lume, enamel dials, and the pirate Roberto Cofresí on the nameplate. The Cofresi Tool Navigator (41mm, Miyota 82S5, 200m) is the flagship, the Islandtime GMT runs a Seiko NH34 with a bespoke Geo rotor, and the quartz Campo and Bio Bay pieces get you in around $165–$250. Small-batch, island-designed, and pretty much... unusually cheerful, especially for a tool watch
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Sourcing & Build
InferredSourcing Notes: Movements are Japanese: Miyota 82S5 automatics in the Cofresi line, Seiko NH34 GMT and NH35 in Islandtime/Turquesa, Miyota 1L45 quartz in the Campo and Bio Bay pieces, per published product specifications on geoshop.co. Cases (316L steel, sapphire crystals), dials and hands are not attributed to named suppliers; the brand describes the watches as designed in Puerto Rico.
Cost Transparency
Ships from San Juan, United States
No import duties for American buyers
This brand assembles in the US — watches ship tariff-free to domestic addresses.
No import duty on domestically assembled watches. Brands like TSAO Baltimore, Nodus, Vaer, and Vortic ship tariff-free to US buyers.
Tariffs are assessed based on where the watch is assembled, not where individual components originate. A watch with a Japanese movement assembled in the US incurs no import duty.
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This page was last updated: August 25, 2026 at 4 am