Philosophy
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Brand vibe
A watch you assemble yourself. Christian Vogel spent two decades designing for Hugo Boss, Lacoste, Gant and Skagen before splitting the watch into three swappable parts — cylinder, case, bracelet — and handing the configurator to the customer. Five design families (Clean, Classic, Pilot, Sport, Diver), thousands of permutations, Danish functional simplicity as the organising idea.
Release Archive
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Sourcing & Build
Needs ConfirmationSourcing Notes: Modular three-part system (cylinder/case/bracelet) sold through an online Design Lab. 316L stainless steel cases per third-party hands-on coverage; movement calibers, crystal type and water resistance not published. Operations split between Viborg, Denmark and Kowloon, Hong Kong.
Cost Transparency
Ships from Hong Kong
Current Rate
18.5%
6% HTS + 12.5% Section 301 (forced labor)
Est. Duty
$48–$52
on $260–$280 watch
Hong Kong falls in the 12.5% flat Section 301 forced-labor tier (effective July 24, 2026). Major component manufacturing hub — many microbrands source cases and components from HK.
Tariffs are assessed based on where the watch is assembled, not where individual components originate. A watch with a Japanese movement assembled in the US incurs no import duty.
Learn more about watch tariffsThis page was last updated: August 20, 2026 at 4 am