
Philosophy
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Brand vibe
A watch you assemble yourself. Christian Vogel spent two decades designing for Hugo Boss, Lacoste, Gant and Skagen before splitting the watch into three swappable parts — cylinder, case, bracelet — and handing the configurator to the customer. Five design families (Clean, Classic, Pilot, Sport, Diver), thousands of permutations, Danish functional simplicity as the organising idea.
Sourcing & Build
Needs ConfirmationSourcing Notes: Modular three-part system (cylinder/case/bracelet) sold through an online Design Lab. 316L stainless steel cases per third-party hands-on coverage; movement calibers, crystal type and water resistance not published. Operations split between Viborg, Denmark and Kowloon, Hong Kong.
Cost Transparency
- Dispatch (ships from)
- 🇭🇰Hong Kong
- Headquarters
- 🇩🇰Viborg, Denmark
- Assembly
- 🇭🇰Hong Kong (unconfirmed)
Not enough information for a duty figure
The fields above are reported facts. None of them establishes customs origin: that depends on the watch's tariff classification and a substantial-transformation analysis, and what you actually pay also depends on the seller's shipping and duty-payment terms. Ask the seller for the country of origin and whether duties are collected at checkout, and confirm rates against official sources.
This page was last updated: October 4, 2026 at 4 am
