Philosophy
Find similar
Release Archive
Swipe for more →
Is this your brand? You can claim your profile
Sourcing & Build
Needs ConfirmationSourcing Notes: NFW is a veteran-owned American watch brand founded by George Fox, a watch industry veteran who previously worked for major global watch brands. The company emphasizes direct customer relationships and has built a reputation for producing watches for professional athletes, coaches, NFL referees (official timing devices since 2010), and custom corporate programs. Known for charitable partnerships with military and first responder organizations including Honor Flight, Chris Kyle Frog Foundation, Lone Survivor Foundation, Green Beret Foundation, and Operation Enduring Warrior. The brand maintains a 'small company' ethos with direct owner-customer engagement while producing watches for high-profile professional sporting events (Super Bowl, NBA Playoffs, NFL Pro Bowl). Ships within 3-5 business days (often 1 day) via USPS Priority Mail from Connecticut.
Cost Transparency
Ships from Fairfield, United States
No import duties for American buyers
This brand assembles in the US — watches ship tariff-free to domestic addresses.
No import duty on domestically assembled watches. Brands like TSAO Baltimore, Nodus, Vaer, and Vortic ship tariff-free to US buyers.
Tariffs are assessed based on where the watch is assembled, not where individual components originate. A watch with a Japanese movement assembled in the US incurs no import duty.
Learn more about watch tariffsDiscover More
If you like NFW, you'll probably like…
Memphis Belle
$100–$2,900
Praesidus
$200–$900
Abingdon Co.
$550–$800
Burnt Creek Watch Company
$300–$700
Gruppo Ardito Watches
$1,000–$2,500
Earhart Watches
$250–$300
Find nearby brands
Visser
$1,200–$1,500
Oceanica Watch Co.
$200–$500
Islander Dive Watches
$200–$600
Torgoen
$250–$550
This page was last updated: July 22, 2026 at 4 am