NFW

Sourcing Notes: NFW is a veteran-owned American watch brand founded by George Fox, a watch industry veteran who previously worked for major global watch brands. The company emphasizes direct customer relationships and has built a reputation for producing watches for professional athletes, coaches, NFL referees (official timing devices since 2010), and custom corporate programs. Known for charitable partnerships with military and first responder organizations including Honor Flight, Chris Kyle Frog Foundation, Lone Survivor Foundation, Green Beret Foundation, and Operation Enduring Warrior. The brand maintains a 'small company' ethos with direct owner-customer engagement while producing watches for high-profile professional sporting events (Super Bowl, NBA Playoffs, NFL Pro Bowl). Ships within 3-5 business days (often 1 day) via USPS Priority Mail from Connecticut.