Gagà Laboratorio

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Lugano, SwitzerlandEst. 2024Ruben Tomella; designed with Mo Coppoletta$4,400–$4,850 Website

Updated 6 days ago

Philosophy

Art Deco Expensive Statement Fun Collectible

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Switzerland Over $1,000

Release Archive

Azzurro

4 colorways· From $4,957, reference price; prices may vary across colorways

$4,957

Luce

$5,328

Aquamarine

3 colorways· From $4,833, reference price; prices may vary across colorways

$4,833

Find Out More

Head over to the Gagà Laboratorio website for the full collection.

*Prices may vary. Reference prices may not reflect current availability or the latest price.

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Brand vibe

Retro-futurist Italian design object. Think... like... a 1950s industrial designer from Milan was asked to imagine a wristwatch for the year 2000. GL mixes Art Deco's symmetry with space-age dashboards... a little mid-century Italian optimism and a little... vintage parking meter?

Feels more tiny machine or piece of furniture than a conventional watch. Reviewers have variously described it as whimsical, extravagant and space-age, while the brand frames the “laboratory” as half artist’s studio, half mechanic’s workshop.

I’d place it somewhere between Ikepod, but more ornate and mechanical, and Urwerk, after being asked to design something a bit more.. fancy-free.

Sourcing & Build

Inferred

Case origin

Switzerland / Italy

Dial origin

Not disclosed

Hands origin

Not disclosed

Lume type

—

Movements

Sourcing Notes: Primary site describes Gagà Laboratorio as founded by Ruben Tomella and designed by Mo Coppoletta, presented in 2024, combining Italian creativity with Swiss precision. Product catalog pricing is CHF 3,900–4,300 for current timepieces.

Cost Transparency

Dispatch (ships from): 🇮🇹Italy
Headquarters: 🇨🇭Lugano, Switzerland
Assembly: 🇨🇭Switzerland

Not enough information for a duty figure

The fields above are reported facts. None of them establishes customs origin: that depends on the watch's tariff classification and a substantial-transformation analysis, and what you actually pay also depends on the seller's shipping and duty-payment terms. Ask the seller for the country of origin and whether duties are collected at checkout, and confirm rates against official sources.

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This page was last updated: October 11, 2026 at 2 pm