Brigade Watch Co

Active

New York, NY, United StatesEst. 2024Kevin Ding$800–$1,500 Website

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Philosophy

Tool Watch Military Diver

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United States 40–42mm $500–$1,000

Release Archive

Subcommander Date — Black / Sword

5 colorways· From $1,100, reference price; prices may vary across colorways

$1,100

40mm Sellita SW200-1 Elaboré 200m WR

Subcommander No-Date — Matte Black / Sword

5 colorways· From $1,100, reference price; prices may vary across colorways

$1,100

40mm SW200 200m WR

Pioneer Legend Edition — Pencil Hands

2 colorways· From $1,150, reference price; prices may vary across colorways

$1,150

39.5mm Sellita SW200 200m WR

Hurricane

$880

40mm ETA 2824-2 100m WR

Subcommander Special Edition — New York's Finest (9/11 Commemorative)

Subcommander Limited

$1,450

40mm Sellita SW200-2 Power Plus Elaboré 200m WR

Find Out More

Head over to the Brigade Watch Co website for the full collection.

*Prices may vary. Reference prices may not reflect current availability or the latest price.

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Sourcing & Build

Community verified

Case origin

United States

Dial origin

United States

Hands origin

China

Lume type

Swiss Super-Luminova BGW9 (blue glow)

Movements

Sellita SW200-1a

Sellita SW200-1b

Sourcing Notes: Veteran-owned NYC microbrand founded by Kevin Ding (Army/USMC) with master watchmakers formerly at Rolex, Omega, Patek. Movements: Sellita SW200-1 Elaboré (Subcommander), SW200-1b Top Grade (Pioneer), SW200-2 Power Plus 65hr (NY Finest), ETA 2824-2 (Hurricane). Case & dial US-machined 316L; each Subcommander pressure-tested to ISO 200m. Crystal: double-dome blue sapphire w/ AR (3.5mm on Subcommander). Bracelet: signed 316L riveted vintage-style, 15mm diver extension; rivet tubes sourced from China due to precision tooling (transparently disclosed). Hurricane on brown/black corrected-grain cowhide. 15% discount for active military/LEO/first responders.

Cost Transparency

Dispatch (ships from): 🇺🇸United States
Headquarters: 🇺🇸New York, United States
Assembly: 🇺🇸New York, NY, USA

Not enough information for a duty figure

The fields above are reported facts. None of them establishes customs origin: that depends on the watch's tariff classification and a substantial-transformation analysis, and what you actually pay also depends on the seller's shipping and duty-payment terms. Ask the seller for the country of origin and whether duties are collected at checkout, and confirm rates against official sources.

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This page was last updated: October 4, 2026 at 4 am