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13 brands in the atlas
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S

Shield Watches
Novi, United States·2008
$200–$600
Deep DiverDiverMilitary
D

Delma
Lengnau, Switzerland·1924
$650–$16,500
Deep DiverHeritageNot a Microbrand
M

Micserah
Lagos, Nigeria·2018
$100–$450
Affordable LuxuryDaily DriverDress Watch
S

Svalbard
Hong Kong·2013
$200–$600
CollectibleMonohandUnique
N

No-Watch
DormantGreenwich, United Kingdom·2012
$100–$250
Limited RunMonohandUnique
Å

Åkerfalk
Karlstad, Sweden·2018
$200–$500
Daily DriverMinimalistNeo-Vintage
S

Slow Watches
Hamburg, Germany·2013
$200–$950
Anti-VintageFunMinimalist
A

Asterisk Watches
Provo, United States·2023
$250–$450
FunWeird Art Kid
S

Swiss Watch Company
Las Vegas, United States·1996
$400–$800
AmericanaChronomastersDiver
W

Whitby Watch Co.
Whitby, Canada·2017
$300–$2,200
Adventure ReadyAviatorKnockaround
R

Riley Watch Co
Manchester, United Kingdom·2023
$200–$500
AviatorBritishDesign-Forward
S

Strond
London, United Kingdom·2020
$350–$650
BritishDiverHeritage
G

GhostTown
Singapore·2021
$200–$300
StatementWeird Art Kid