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23 brands in the atlas
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H

HappieWatch
Hong Kong·2019
$200–$300
Design-ForwardEclecticFun
V

Valhalla of Norway
Fredrikstad, Norway·2012
$250–$1,500
Adventure ReadyCultural FusionHeritage
T

The Unemployed Philosophers Guide
Brooklyn, United States·1989
$0–$50
FunValue Under $300Weird Art Kid
M

Marchand Watch Company
Cambridge, United Kingdom·2015
$150–$300
BritishMotorsportValue Play
C

Choosz
London, United Kingdom
$50–$150
FunHand-PaintedValue Under $300
H

Hagley West
Berkhamsted, United Kingdom·2017
$150–$250
Affordable LuxuryClassicDaily Driver
S

Sundays Watch Club
DormantLos Angeles, United States·2019
$50–$100
MinimalistValue Under $300Wooden
A

Aeroluft Watch Company
Zaragoza, Spain·2017
$50–$150
AviatorHeritageMotorsport
T

Techné Instruments
Neuchâtel, Switzerland·2007
$50–$400
AviatorDesign-ForwardField Watch
D

Deux Mers
Manama, Bahrain·2024
$50–$350
Affordable LuxuryDesign-ForwardDress Watch
Founder-verified
R

Rockwell Time
Woods Cross, United States·2007
$100–$7,500
AmericanaEclecticFun
V

Vaer Watches
Venice Beach, United States·2016
$150–$1,100
Adventure ReadyAmericanaBorderlands
A

Abingdon Co.
Las Vegas, United States·2006
$550–$1,600
Adventure ReadyAmericanaAviator
A

Anicorn
Hong Kong·2014
$250–$1,550
CollaborativeLimited RunModernist
R

Radia
Warsaw, Poland·2017
$250–$500
StatementUnique
H

Horpa Watches
Mumbai, India·2017
$100–$23,500
Bronze CaseChronomastersCultural Fusion
S

Sangamon Watches
Springfield, United States·2019
$50–$500
Affordable LuxuryAmericanaBronze Case
A

August Berg
Singapore·2019
$200–$400
Design-ForwardDress WatchHand-Painted
P

Panzera
Sydney, Australia·2009
$500–$2,200
AviatorDiverGADA
L

Lilienthal Berlin
Berlin, Germany·2015
$200–$900
ModernistNeo-VintageShiny
B

Benlydesign
Hong Kong·2016
$50–$300
Design-ForwardEclecticFun
B

Bertucci
Gurnee, United States·2003
$50–$600
Field WatchKnockaroundMilitary
A

Ansley Watches
Malahide, Ireland·2013
$100–$300
Affordable LuxuryDaily DriverDress Watch