Philosophy
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Sourcing & Build
Atlas VerifiedSourcing Notes: From the founder: "The sapphire is German for this one and the movement is Japanese, but I’m a firm believer in using the best option irrespective of origin. Future models may differ depending on what I’m trying to do! For example, the abalone shells in the [Nascence] are sourced from Beihai, China."
Cost Transparency
Ships from China
Tariff absorbed by the brand
This brand covers import duties — the listed price is what you pay.
Prices will always be inclusive of DDP shipping, per founder. "I only ship DDP so the price paid on website is all inclusive of tariffs, taxes, duties etc." Brand ships from Shenzhen, China.
Includes Section 122 (10%) plus Section 301 surcharge (~7.5%) on mechanical wristwatches (HTS 9102.11). Actual rate varies by HTS classification. [Note as of June 17, 2026: USTR has proposed new Section 301 forced-labor tariffs (~10–12.5%) that, if enacted, would stack on top of current rates. Still in public-comment phase.]
Tariffs are assessed based on where the watch is assembled, not where individual components originate. A watch with a Japanese movement assembled in the US incurs no import duty.
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This page was last updated: June 11, 2026 at 12 pm