Selten

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Plovdiv, BulgariaEst. 2020$600–$3,000 Website

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Philosophy

Statement Bronze Case GMT Capable Affordable Luxury Moon Phase

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37–39mm 40–42mm $500–$1,000

Release Archive

Flare - Golden Fall

5 colorways· From €2,240 (current) across colorways

€2,240≈ $2,597

38mm Miyota 9039 100m WR

Yum Cha (飲茶) - WH&C x Selten

€4,266≈ $4,945

38mm Sellita SW200-2 50m WR

Jui 聚 Bauhinia (WHC x Selten) - Purple

€1,078≈ $1,250

39mm Miyota 9039 50m WR

Jui 聚 Bauhinia (WHC x Selten) - Pink

€1,078≈ $1,250

39mm Miyota 9039 50m WR

H-Link Stainless Steel Bracelet with On-The-Fly Micro Adjustment

€130≈ $151

Spiral - Moonstone

5 colorways· From €2,499 (current) across colorways

€2,499≈ $2,897

39mm Miyota 9039 100m WR

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Head over to the Selten website for the full collection.

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Sourcing & Build

Inferred

Case origin

China

Dial origin

China

Hands origin

China

Lume type

Super-LumiNova BGW9

Movements

Miyota 9039

Sellita SW200

Sourcing Notes: Selten utilizes a combination of readily available movements and custom-designed cases and dials to achieve their distinctive aesthetic. Cases are manufactured in China to Selten's specifications, while movements are sourced from Japan and Switzerland.

Cost Transparency

Dispatch (ships from): Not disclosed
Headquarters: 🇧🇬Plovdiv, Bulgaria
Assembly: Not disclosed

Not enough information for a duty figure

The fields above are reported facts. None of them establishes customs origin: that depends on the watch's tariff classification and a substantial-transformation analysis, and what you actually pay also depends on the seller's shipping and duty-payment terms. Ask the seller for the country of origin and whether duties are collected at checkout, and confirm rates against official sources.

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This page was last updated: September 13, 2026 at 7 am