
Philosophy
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Brand vibe
Ninov is, I think, Bulgaria's first independent watch brand. It's a a one-man project started in 2024 by Javor Ninov, a collector who came out of computer science and cybersecurity. The pitch is narrow and unusually well-chosen: proper mechanically-engraved guilloché dials at a price where guilloché almost never appears. Another interesting part is Ninov Lab, where the brand paints one-off dials by hand. Each is a genuine 1-of-1, and most sell out. No major press yet, but the dials alone are a good enough reason to look.
Sourcing & Build
InferredSourcing Notes: Compiled from ninov.watch product pages and products.json, About Us and Ninov Lab pages, verified August 2026. Brand states watches are designed and assembled in Bulgaria; component suppliers other than Miyota are not named. Sapphire crystal, 5 ATM across the line.
Cost Transparency
- Dispatch (ships from)
- Not disclosed
- Headquarters
- 🇧🇬Sofia, Bulgaria
- Assembly
- 🇧🇬Sofia, Bulgaria
Not enough information for a duty figure
The fields above are reported facts. None of them establishes customs origin: that depends on the watch's tariff classification and a substantial-transformation analysis, and what you actually pay also depends on the seller's shipping and duty-payment terms. Ask the seller for the country of origin and whether duties are collected at checkout, and confirm rates against official sources.
This page was last updated: October 5, 2026 at 4 pm





