Minase logo

    Minase

    Active
    Akita, JapanEst. 2005Kyowa Co. / Norikazu Iwata$4,000–$8,000Website

    Updated today

    Philosophy

    Find similar

    Brand vibe

    Minase is... the watch you find after years of staring at more obvious answers. Made in Akita by Kyowa Co. (a precision tool-and-die shop that pivoted into watchmaking) every case is sallaz/zaratsu polished by hand. The Divido and Windows skeletons, the Horizon, and the cushion-cased Uruga all share an obsessive feel: not loud, less... Instagrammable, but it's right when you put one on.

    Release Archive

    Uruga 42mm Leather Grey Dial
    Uruga 42mm Leather Grey Dial

    5 colorways

    USD $4,400

    Find Out More

    Head over to the Minase website for the full collection.

    Is this your brand? You can claim your profile

    Sourcing & Build

    Community verified
    Case origin
    Japan
    Dial origin
    Japan
    Hands origin
    Japan
    Lume type
    Super-LumiNova
    Movements
    Automatic
    Manual

    Sourcing Notes: Cases, dials, hands, and bracelets manufactured in-house at Kyowa Co.'s Akita workshop. Signature "Mother Case" construction allows each external surface to be hand-finished (sallaz/zaratsu polish) independently before assembly. Movements are modified ETA 2824/2892 and Sellita-base calibres; some models use modified Miyota 9015. Skeletonisation and engraving performed in Akita. European distribution from Bienne, Switzerland.

    Cost Transparency

    Ships from Switzerland

    We don't have a verified US import tariff rate on file for this origin yet. Tariffs are assessed based on where the watch is assembled — not where individual components originate.

    Learn more about watch tariffs →

    Related independent watchmakers

    This page was last updated: September 1, 2026 at 4 am

    Get the latest drops, new brands, and Atlas updates.

    Independent project, not affiliated with or endorsed by any brand listed herein. Trademarks belong to their respective owners.

    ·All brands A–Z·About·Privacy

    © 2026 Microbrand Atlas