Milus

Sourcing Notes: Milus is a Swiss brand founded in 1919, with manufacturing and after-sales service performed in-house at their Bienne headquarters by their own watchmakers. The brand emphasizes Swiss Made heritage and craftsmanship, with all services processed directly from Switzerland to ensure quality. Historically, the brand has seemingly collaborated on white-label watchmaking for high-profile brands including Aston Martin, Bucherer, and designer Mario Botta. The brand also pioneered electronic watches in the 1970s, co-founding Ditronic SA in 1972 with other Swiss watchmakers to create the first electronic watch with a liquid crystal display.