Merci Instruments
ActiveUpdated 18 days ago
Philosophy
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5 colorways· From $537*, reference price; prices may vary across colorways
Price in our records; not a verified current quote or launch MSRP
4 colorways· From $606*, reference price; prices may vary across colorways
Price in our records; not a verified current quote or launch MSRP
Find Out More
Head over to the Merci Instruments website for the full collection.
*Prices may vary. Reference prices may not reflect current availability or the latest price.
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Brand vibe
Merci Instruments...the horological arm of Merci, the pioneering Paris concept store opened in 2009 by Bernard and Marie-France Cohen. Launched in 2017 under president Arthur Gerbi as a "deliberate counterpoint to the smartwatch era", the line debuted with the LMM-01 (La Montre Merci No. 01), a time-only 38mm field-proportioned watch that became a cultural artifact when Emmanuel Macron was photographed wearing one. Merci occupies a rare position between lifestyle-design curation and serious watchmaking.... an "accidental horology" brand where objects arrive through the sensibility of designers and aesthetes rather than career watch executives. Dig it.
Sourcing & Build
Needs ConfirmationSourcing Notes: Product pages state Sellita SW210-1-b (LMM-01 Originals) and Miyota 9039 (Beaumarchais). Assembly in France explicitly stated on Beaumarchais product page. Horween Shell Cordovan straps confirmed on Dress and Numerals. Verified via Hodinkee (2017 & 2025), Fratello (June 2025), and Europa Star (2018 Arthur Gerbi interview).
Cost Transparency
- Dispatch (ships from)
- Not disclosed
- Headquarters
- 🇫🇷Paris, France
- Assembly
- 🇫🇷France
Not enough information for a duty figure
The fields above are reported facts. None of them establishes customs origin: that depends on the watch's tariff classification and a substantial-transformation analysis, and what you actually pay also depends on the seller's shipping and duty-payment terms. Ask the seller for the country of origin and whether duties are collected at checkout, and confirm rates against official sources.
This page was last updated: September 13, 2026 at 7 am