Memphis Belle

    Active
    Genova, Liguria, ItalyEst. 1998Alessandro Roman and Giovanni Panucci$110–$2,890Website

    Updated today

    Philosophy

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    Sourcing & Build

    Community verified
    Case origin
    Not disclosed
    Dial origin
    Not disclosed
    Hands origin
    Not disclosed
    Lume type
    Super-LumiNova
    Movements
    ETA 2836-2
    Sellita SW200-1
    ETA UNITAS 6497
    ETA Valjoux 7750
    ETA 2893.2

    Sourcing Notes: Brand founded by Alessandro Roman and Giovanni Panucci in 1998, named after WWII B-17 bomber Memphis Belle. Officially licensed to produce watches for Italian military units including Aeronautica Militare and Frecce Tricolori. Cool story. Uses Swiss ETA and Sellita movements with Italian assembly.

    Cost Transparency

    🇬🇧

    Ships from United Kingdom

    Tariff situation in flux

    Current Rate

    16%

    6% HTS + 10% Section 122

    Est. Duty

    $18–$462

    on $110–$2890 watch

    ⚠ Current Section 122 rate expires Jul 24, 2026 — rates may change.

    24-72 hour delivery within Italy confirmed

    UK had separate framework deal. Relevant for Farer, Bremont, Christopher Ward, anOrdain. [Note as of June 17, 2026: USTR has proposed new Section 301 forced-labor tariffs (~10–12.5%) that, if enacted, would stack on top of current rates. Still in public-comment phase.]

    Tariffs are assessed based on where the watch is assembled, not where individual components originate. A watch with a Japanese movement assembled in the US incurs no import duty.

    Learn more about watch tariffs

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    This page was last updated: July 12, 2026 at 6 pm

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