Memphis Belle

    Active
    Genova, Liguria, ItalyEst. 1998Alessandro Roman and Giovanni Panucci$1,080–$2,500Website

    Updated April 23, 2026

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    Sourcing & Build

    Community verified
    Case origin
    Not disclosed
    Dial origin
    Not disclosed
    Hands origin
    Not disclosed
    Lume type
    Super-LumiNova
    Movements
    ETA 2836-2
    Sellita SW200-1
    ETA UNITAS 6497
    ETA Valjoux 7750
    ETA 2893.2

    Sourcing Notes: Brand founded by Alessandro Roman and Giovanni Panucci in 1998, named after WWII B-17 bomber Memphis Belle. Officially licensed to produce watches for Italian military units including Aeronautica Militare and Frecce Tricolori. Cool story. Uses Swiss ETA and Sellita movements with Italian assembly.

    Cost Transparency

    🇮🇹

    Ships from Genova, Italy

    Tariff situation in flux

    Current Rate

    16%

    6% HTS + 10% Section 122

    Est. Duty

    $224–$352

    on $1400–$2200 watch

    ⚠ Current Section 122 rate expires Jul 24, 2026 — rates may change.

    24-72 hour delivery within Italy confirmed

    EU framework deal paused. Unimatic is entirely made in Italy.

    Tariffs are assessed based on where the watch is assembled, not where individual components originate. A watch with a Japanese movement assembled in the US incurs no import duty.

    Learn more about watch tariffs

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    This page was last updated: April 23, 2026 at 7 pm

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