Philosophy
Brand vibe
Hong Kong outfit running two parallel experiments: a deep catalog of titanium NH-powered divers plus some GMTs priced to SELL, and then a sub-brand called STRUC that makes mechanical watches that were probably designed by an aerospace engineer... 300m water resistance, Grade 5 titanium, fifteen-ish dial variants apiece.
STRUC's Time Shuttle is fairly interesting in that it uses a rotating disc instead of hour hands. Sure, why not. The ATLAS GMT is currently funding on Kickstarter. Vet individual models accordingly.
Release Archive
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Sourcing & Build
InferredSourcing Notes: Core models run Seiko/TMI NH-series automatics (NH34 GMT, NH35 date, NH38 no-date) with Grade 5 titanium cases, sapphire crystals, and 300m water resistance. Archive line uses an Epson/Miyota 2035 quartz. STRUC sub-brand uses Miyota 8215 with custom rotating-disc time displays. Cases, dials, and assembly through Chinese manufacturing partners — typical for the price tier; not disclosed in detail on the site.
Cost Transparency
Ships from Hong Kong, Hong Kong
Current Rate
16%
6% HTS + 10% Section 122
Est. Duty
$9–$553
on $59–$3457 watch
⚠ Current Section 122 rate expires Jul 24, 2026 — rates may change.
Major component manufacturing hub. Many microbrands source cases and components from HK.
Tariffs are assessed based on where the watch is assembled, not where individual components originate. A watch with a Japanese movement assembled in the US incurs no import duty.
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This page was last updated: June 26, 2026 at 4 am