Philosophy
Brand vibe
This Bulgarian baby has extremely one-person-workshop energy, in the good way...They're dipping into titanium dials, flame bluing, enamel dials. Each watch feels like it was made because it needed to exist. Not exactly a focus-group microbrand so much as a small Bulgarian atelier.
Release Archive
Find Out More
Head over to the Hrotsky website right here.
Sourcing & Build
Atlas VerifiedSourcing Notes: Stainless-steel cases; titanium dials (flame-blued on Flame Blue; enamel-coated with diamond-crystal star effect on Via Lactea); hand-ground/polished steel hands (Flame Blue uses flame-shaped polished steel hands with flame-blued titanium holders). Swiss-made De Bortoli DB6 and ETA 2824-2 Top Grade movements; handmade straps; in-house finishing, regulation, modification and customization by Alex Hrotsky in Sofia, Bulgaria.
Cost Transparency
Ships from Sofia, Bulgaria
We don't have a verified US import tariff rate on file for this origin yet. Tariffs are assessed based on where the watch is assembled — not where individual components originate.
Learn more about watch tariffs →Discover More
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This page was last updated: June 28, 2026 at 2 am