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A French revival of the original ELECTRA... a 1969 Lacorda / Vulcain / Fred Lip joint venture that sold around 300,000 watches before the quartz crisis killed the brand in 1971. Founder Don Hutinay relaunched it in 2024 as a "uchrony" — an alternate timeline where ELECTRA never died. Back from the dead never looked so cool.
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Sourcing & Build
InferredSourcing Notes: Brand self-describes as combining Swiss reliability, French watchmaking design, and Asian engineering/materials; exact calibers not publicly disclosed.
Cost Transparency
Ships from Paris, France
Current Rate
10%
6% HTS + 4% Section 301 (forced labor)
Est. Duty
$46–$113
on $456.26–$1132.06 watch
EU is capped at 10% total including MFN duty under the Section 301 forced-labor tariffs effective July 24, 2026. With a ~6% HTS base rate, the incremental Section 301 duty is 4%.
Tariffs are assessed based on where the watch is assembled, not where individual components originate. A watch with a Japanese movement assembled in the US incurs no import duty.
Learn more about watch tariffsDiscover More
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This page was last updated: August 14, 2026 at 4 am