Philosophy
Brand vibe
A French revival of the original ELECTRA... a 1969 Lacorda / Vulcain / Fred Lip joint venture that sold around 300,000 watches before the quartz crisis killed the brand in 1971. Founder Don Hutinay relaunched it in 2024 as a "uchrony" — an alternate timeline where ELECTRA never died. Back from the dead never looked so cool.
Release Archive
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Sourcing & Build
InferredSourcing Notes: Brand self-describes as combining Swiss reliability, French watchmaking design, and Asian engineering/materials; exact calibers not publicly disclosed.
Cost Transparency
Ships from Paris, France
Current Rate
16%
6% HTS + 10% Section 122
Est. Duty
$64–$158
on $399–$990 watch
⚠ Current Section 122 rate expires Jul 24, 2026 — rates may change.
EU framework deal paused after SCOTUS ruling. Currently flat 10% Section 122. [Note as of June 17, 2026: USTR has proposed new Section 301 forced-labor tariffs (~10–12.5%) that, if enacted, would stack on top of current rates. Still in public-comment phase.]
Tariffs are assessed based on where the watch is assembled, not where individual components originate. A watch with a Japanese movement assembled in the US incurs no import duty.
Learn more about watch tariffsDiscover More
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This page was last updated: June 30, 2026 at 4 am