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Release Archive
5 colorways· From $456*, reference price; prices may vary across colorways
Price in our records; not a verified current quote or launch MSRP
2 colorways· From $799*, reference price; prices may vary across colorways
Price in our records; not a verified current quote or launch MSRP
Price in our records; not a verified current quote or launch MSRP
Price in our records; not a verified current quote or launch MSRP
Find Out More
Head over to the Electra website for the full collection.
*Prices may vary. Reference prices may not reflect current availability or the latest price.
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Brand vibe
A French revival of the original ELECTRA... a 1969 Lacorda / Vulcain / Fred Lip joint venture that sold around 300,000 watches before the quartz crisis killed the brand in 1971. Founder Don Hutinay relaunched it in 2024 as a "uchrony" — an alternate timeline where ELECTRA never died. Back from the dead never looked so cool.
Sourcing & Build
InferredSourcing Notes: Brand self-describes as combining Swiss reliability, French watchmaking design, and Asian engineering/materials; exact calibers not publicly disclosed.
Cost Transparency
- Dispatch (ships from)
- Not disclosed
- Headquarters
- 🇫🇷Paris, France
- Assembly
- Asia
Not enough information for a duty figure
The fields above are reported facts. None of them establishes customs origin: that depends on the watch's tariff classification and a substantial-transformation analysis, and what you actually pay also depends on the seller's shipping and duty-payment terms. Ask the seller for the country of origin and whether duties are collected at checkout, and confirm rates against official sources.
This page was last updated: September 30, 2026 at 4 am