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Sourcing & Build
InferredSourcing Notes: French-designed chronograph brand launched around 2025-2026 by two enthusiasts, a watch content creator (JC) and an entrepreneur (François); surnames are not publicly disclosed. Both lines run Seiko meca-quartz chronograph calibres: VK73 in the titanium Shura (40mm, 100m, luminescent bezel insert) and VK64 in the steel, sector-dial Shaka, which reviewers note has no lume. Case, dial and hands manufacturing countries, assembly location, lume material and HQ city are not disclosed. Prices are EUR-only; USD figures are converted.
Cost Transparency
Ships from Paris, France
Current Rate
10%
6% HTS + 4% Section 301 (forced labor)
Est. Duty
$27–$33
on $270–$325 watch
EU is capped at 10% total including MFN duty under the Section 301 forced-labor tariffs effective July 24, 2026. With a ~6% HTS base rate, the incremental Section 301 duty is 4%.
Tariffs are assessed based on where the watch is assembled, not where individual components originate. A watch with a Japanese movement assembled in the US incurs no import duty.
Learn more about watch tariffsDiscover More
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This page was last updated: August 26, 2026 at 2 am






