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Brand vibe
Benarus is a two-person, self-financed dive-watch operation that's been running since 2008. It's one of the oldest continuously-independent microbrand divers on the market. It was founded in Germany by Steve Laughlin (BFA, Kansas State; former SCUBA diver based in Overland Park, KS) and Ralf Schreiner (German co-founder handling production and parts sourcing out of Hong Kong). Today the brand is operationally headquartered in Hong Kong, ships from there, and is run day-to-day by the same two people who started the whole damn thing, with Laughlin handling design, marketing, photography, sales and customer service, and Schreiner running the supply chain.
Sourcing & Build
InferredSourcing Notes: Movements are name-brand Japanese (Miyota/Seiko) and Swiss (ETA/Sellita). Cases, dials and assembly handled through Ralf Schreiner's Hong Kong production network; final assembly and shipping from Hong Kong (explicitly stated on brand About and product pages).
Cost Transparency
- Dispatch (ships from)
- 🇭🇰Hong Kong
- Headquarters
- 🇭🇰Hong Kong
- Assembly
- 🇭🇰Hong Kong
Not enough information for a duty figure
The fields above are reported facts. None of them establishes customs origin: that depends on the watch's tariff classification and a substantial-transformation analysis, and what you actually pay also depends on the seller's shipping and duty-payment terms. Ask the seller for the country of origin and whether duties are collected at checkout, and confirm rates against official sources.
This page was last updated: October 4, 2026 at 4 am





