Philosophy
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Brand vibe
A workhorse Hong Kong dive-watch shop that has been absolutely cranking out bronze, tritium, and titanium tool watches at Sellita-powered prices since 2017. They don't seem to be chasing prestige or storytelling.... The catalog is huge, the categories overlap, and the lineup rotates fast. If you want a no-nonsense bronze diver or a tritium GMT that lights up like a runway and you do not care about microbrand mythology, this is exactly where that particular rabbit hole begins.
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Sourcing & Build
Atlas VerifiedSourcing Notes: Movements are Japanese (Seiko NH34/NH35/NH37, Miyota 9015) with Swiss Sellita SW200-1 and Chinese PT5000 on select references, all listed on the brand's own published spec sheets. Cases, dials and hands are Chinese-made; final assembly and QC in Hong Kong. Tritium references use Swiss MB-Microtec T-100 tubes.
Cost Transparency
Ships from Hong Kong
Current Rate
18.5%
6% HTS + 12.5% Section 301 (forced labor)
Est. Duty
$74–$129
on $399–$699 watch
Customs duties, taxes, and VAT are the responsibility of the buyer. For US orders under $800, no tax applies. Orders above this threshold may incur customs charges.
Hong Kong falls in the 12.5% flat Section 301 forced-labor tier (effective July 24, 2026). Major component manufacturing hub — many microbrands source cases and components from HK.
Tariffs are assessed based on where the watch is assembled, not where individual components originate. A watch with a Japanese movement assembled in the US incurs no import duty.
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This page was last updated: August 27, 2026 at 4 am