Aera Instruments

    Active
    London, United KingdomEst. 2022Website

    Updated April 11, 2026

    Philosophy

    Release Archive

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    M-1 Blackbird
    M-1 Blackbird

    3 colorways

    USD $1,750
    39mmSellita100m WR
    P-1 Pilot
    P-1 Pilot
    USD $1,900
    43mmSellita100m WR
    C-1 Shadow
    C-1 Shadow

    3 colorways

    USD $2,350
    42mmSellita SW510100m WR
    D-1 Diver
    D-1 Diver
    USD $2,000
    44mmSellita SW200-1300m WR
    P-1 Moon
    P-1 Moon
    USD $1,900
    D-1 Forest
    D-1 Forest
    USD $2,000

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    Sourcing & Build

    Inferred
    Case origin
    Switzerland
    Dial origin
    Switzerland
    Hands origin
    Switzerland
    Lume type
    Super-Luminova

    Sourcing Notes: Aera watches are consistently described as Swiss-made Models use Sellita movements (e.g., SW216 manual-wind, SW200 automatic).

    Cost Transparency

    🇬🇧

    Ships from London, United Kingdom

    Tariff situation in flux

    Current Rate

    16%

    6% HTS + 10% Section 122

    Est. Duty

    $256–$376

    on $1600–$2350 watch

    ⚠ Current Section 122 rate expires Jul 24, 2026 — rates may change.

    UK had separate framework deal. Relevant for Farer, Bremont, Christopher Ward, anOrdain.

    Tariffs are assessed based on where the watch is assembled, not where individual components originate. A watch with a Japanese movement assembled in the US incurs no import duty.

    Learn more about watch tariffs

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    This page was last updated: April 11, 2026 at 5 am

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