Aera Instruments

Active

London, United KingdomEst. 2022$2,400–$3,300 Website

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Philosophy

Daily Driver Architectural Tool Watch

Release Archive

M-1 Blackbird

3 colorways· From £1,600 (current) across colorways

£1,750≈ $2,310

39mm Sellita 100m WR

D-1 Forest

£2,000≈ $2,640

44mm Sellita SW200-1 Elaboré 300m WR

D-1 Ocean

£2,000≈ $2,640

44mm Sellita SW200-1 300m WR

P-1 Moon

£1,900≈ $2,508

43mm Sellita SW200-1 100m WR

P-1 Air Force

£1,900≈ $2,508

43mm Sellita SW200-1 100m WR

C-1 Shadow

3 colorways· From £2,200 (current) across colorways

£2,350≈ $3,102

42mm Sellita SW510 100m WR300 pcs

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Sourcing & Build

Inferred

Case origin

Switzerland

Dial origin

Switzerland

Hands origin

Switzerland

Lume type

Super-Luminova

Sourcing Notes: Aera watches are consistently described as Swiss-made Models use Sellita movements (e.g., SW216 manual-wind, SW200 automatic).

Cost Transparency

Dispatch (ships from): Not disclosed
Headquarters: 🇬🇧London, United Kingdom
Assembly: Not disclosed

Not enough information for a duty figure

The fields above are reported facts. None of them establishes customs origin: that depends on the watch's tariff classification and a substantial-transformation analysis, and what you actually pay also depends on the seller's shipping and duty-payment terms. Ask the seller for the country of origin and whether duties are collected at checkout, and confirm rates against official sources.

How watch import duties actually work

This page was last updated: October 5, 2026 at 4 am

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Release Archive

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Cost Transparency