Philosophy
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Brand vibe
Founded in 1991 in Freiburg, Germany by Alexander Burhans (Bauhaus designer who clearly looked at a Junghans Max Bill and thought "yeahhhh, but what if the numbers weren't where you expected?" Guy relocated to Biel, Switzerland in 2003 to do the Swiss Made thing properly. The house move is to take the Bauhaus brief seriously. Off-axis indices, asymmetric dial layouts, lots of white space, the kind of typography that feels designed by someone who owns more design monographs than ties. The Original "O" series even bagged a Red Dot Design Award, which is the design world's way of telling you it's good without having to read anything. Typical artist stuff.
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Sourcing & Build
InferredSourcing Notes: a.b.art uses Swiss movements including Ronda 715 (Swiss Parts) quartz movements and Swiss ETA 2824-2 automatic movements. Watches feature sapphire crystal glass. Cases are stainless steel with some models featuring domed sapphire glass. Materials include genuine leather straps and stainless steel bracelets. The brand was founded in Freiburg, Germany in 1991 and relocated design operations to Biel, Switzerland in 2003, emphasizing Swiss design heritage. Movements: Ronda (Swiss Parts) Ronda 715, ETA ETA 2824-2
Cost Transparency
Ships from Germany
Current Rate
10%
6% HTS + 4% Section 301 (forced labor)
Est. Duty
$11–$55
on $106–$548 watch
EU is capped at 10% total including MFN duty under the Section 301 forced-labor tariffs effective July 24, 2026. With a ~6% HTS base rate, the incremental Section 301 duty is 4%.
Tariffs are assessed based on where the watch is assembled, not where individual components originate. A watch with a Japanese movement assembled in the US incurs no import duty.
Learn more about watch tariffsDiscover More
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This page was last updated: August 28, 2026 at 4 am