Philosophy
Brand vibe
Founded in 1986 in Marina di Campo on Elba Island, Locman began as a design and third-party manufacturing studio serving Swiss watch houses before launching its own brand in 1988. Founder Marco Mantovani — born on Elba in 1961 — partnered with Milanese watch factory Genesi (active since the 1950s) and, briefly, with Carlo Crocco of Hublot, who took a stake and distributed Locman globally from 1990.
The brand's 1990s explosion came from bold use of aluminum, color, and unconventional materials. Jennifer Lopez, Sharon Stone, Nicole Kidman, and Elton John were all photographed wearing 'Made in Elba' watches. And nobody in the 90s was a hotter commodity than Nicole Kidman at the time.
In 2006 Locman founded SIO (Scuola Italiana di Orologeria / Italian School of Watchmaking) and developed in-house Italian calibers. Today, the company designs, assembles and ships from Marina di Campo, runs a roughly 70-person team, and operates collaborations with Ducati, the Italian Air Force's Frecce Tricolori aerobatic team, the Amerigo Vespucci training ship, and Dante (Decimo Canto, XXIV Canto). Movements span Sellita Swiss automatics, Miyota quartz and automatics, OISA 1937 vintage Italian manuals, and the in-house SIO caliber.
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Sourcing & Build
InferredSourcing Notes: Movement suppliers and assembly location confirmed by brand. Founded Italian School of Watchmaking (SIO) in 2006. Partnership with Genesi production facility confirmed.
Cost Transparency
Ships from Marina di Campo, Italy
Current Rate
16%
6% HTS + 10% Section 122
Est. Duty
$50–$1024
on $310–$6400 watch
⚠ Current Section 122 rate expires Jul 24, 2026 — rates may change.
Italy-assembled. Subject to the 15% EU reciprocal tariff applied to most EU-origin goods entering the US (effective August 2025). Some references contain Swiss Sellita movements; HTS classification follows the finished-watch heading.
EU framework deal paused. Unimatic is entirely made in Italy. [Note as of June 17, 2026: USTR has proposed new Section 301 forced-labor tariffs (~10–12.5%) that, if enacted, would stack on top of current rates. Still in public-comment phase.]
Tariffs are assessed based on where the watch is assembled, not where individual components originate. A watch with a Japanese movement assembled in the US incurs no import duty.
Learn more about watch tariffsDiscover More
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This page was last updated: June 23, 2026 at 2 am